![]() ![]() ![]() ![]() Using Burke's definition of rhetoric, I develop a definition of preparedness rhetoric and analyze the content of significant documents the physician saved in the binder. Using historical accounts, archival documents from the Wisconsin Bureau of Civil Defense and the State Board of Health, and bound volumes of medical journals and magazines, I place the binder documents in the historical contexts and rhetorical situations in which they were created and circulated. The historical contexts of the documents, the way the documents reached the physician, the arguments the documents made, and his response to the arguments are discussed in this thesis. ![]() He was one of few who acted most Americans throughout the 1950s ignored the government's exhortations to do the same. Designed to induce American households to build private fallout shelters in their basements and yards, preparedness rhetoric combined fear of death in nuclear attack and assurance of survival through preparation. The physician responded to a rhetoric of preparation from the federal and state governments and from his profession to prepare for nuclear war, a campaign of persuasive education that stood in for what would have been a tremendously expensive and less-than-guaranteed system of public shelters. He assembled the documents in a three-ring binder, which he stored in the fallout shelter that he designed and had constructed in the back yard of his home in July 1960. Between 19, at the height of the Cold War between the United States and the Soviet Union, a Wisconsin physician collected government pamphlets on civil defense, articles from medical journals and news magazines, and other information on radioactive fallout and fallout shelters. ![]()
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